Top 37 SaaS Companies and Products to Inspire You in 2022 (2023)

Top 37 SaaS Companies and Products to Inspire You in 2022 (1)

Over the years, SaaS companies and products have changed the way that businesses operate online.

Nowadays, it is next to impossible to find a business that doesn’t leverage the power of SaaS to assist in the management of their daily operations.

And this cloud based service is just getting started.

Gartner Inc estimates that by 2021, revenue from the global SaaS market will reach $113.1 billion.

Top 37 SaaS Companies and Products to Inspire You in 2022 (2)

This represents a growth of $14.2 billion from 2021 taking into account that revenues from the market are expected to reach some $98.9 billion.

In light of the industry’s impending growth, it’s only fitting to take a look at some SaaS examples from the best enterprise software in the business.

Capitalize on the services that these cloud based services offer and watch your business soar in 2021 and beyond.

Table of Contents

What are SaaS Businesses?

A Saas business is one that creates and distributes software online in order to satisfy a customer’s needs.

SaaS is an acronym that stands for Software as a Service (SaaS).

Along with Infrastructure as a Service (IaaS) and Platform as a Service (PaaS), SaaS makes up three of the main branches of cloud computing.

This umbrella term refers to technology that facilitates the storage, management, and processing of big data via a series of remote servers that are connected through a network.

Consequently, unlike other areas which stem from cloud computing, SaaS makes it possible for businesses to access software with a web browser.

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Meaning that as long as you have an internet connection, you can use a software application.

These applications are known as SaaS products that SaaS companies develop and place on the market for consumers to use.

Users access them by subscribing to the software provider and paying a quota for the product.

Benefits of SaaS

Software as a Service provides a slew of benefits to both the SaaS vendor and the consumer.

Let’s take a closer look at the benefits for each one:

Benefits to SaaS Companies

For companies that develop and host SaaS, their investments yield four major benefits that contribute to their success in the industry:

  • Wide reaching audience: SaaS is compatible with platforms that use a contemporary browser. By default, these platforms include Android, iOS, Windows, MacOS, Linux, and X. For that reason, SaaS providers appeal to a wide audience because their services are easily accessible.
  • Lowers software piracy: SaaS tends to be more secure than traditional software that is installed on a computer.
  • Creates a more trusted product: Because the product is more secure, customers feel more at ease sharing their personal information with software that is cloud based.
  • Reliable: In light of the increasing relevance of the SaaS industry, investors will pump more money into it that will propel its growth. For that reason, it’s plausible that cloud platforms will continue to improve, thus making it a more reliable.

Benefits to SaaS Customers

Customers derive several benefits from SaaS. A few of them are:

  • Accessibility: Since all you need is an internet connection to use SaaS services, you can access it at any time from any device without having to download any software.
  • Upgrades: SaaS users get immediate access to software upgrades and fixes on bugs that may crop up as the software is in use. This is because all the developer has to do is to upgrade the software that’s on the server. Once that is done, all software consumers can access the upgraded version.
  • Affordability: SaaS companies offer their services as per subscription. Usually, they offer both monthly and yearly options. Thanks to the flexibility in their payment methods, they tend to be more affordable than traditional software which requires you to pay a significant amount all at once to access the service.

Understanding the SaaS Business Module

Before taking a look at the list of top SaaS companies, it’s important to understand the SaaS business model.

This refers to a school of thought that describes the stages that a business goes through during its lifespan from facing it's biggest business challenges to scaling fast and successfully.

This is crucial to understanding why certain businesses appear on the list despite them not being as successful as others.

To determine this list, we took into account not only what some SaaS companies have achieved thus far, but also what they are expected to achieve.

To explain this in more detail, let’s take a look at the three phases which every SaaS goes through:

  1. Startup: This is the phase where SaaS companies are just getting things underway. This involves planning, product development, and all other stages that lead up to the business’s eventual launch.
  2. Growth: Once a company has entered the market and doesn’t flop, it will experience growth from customers who purchase its software. Depending on the number of customers you attract, you will have to scale your business operations accordingly.
  3. Stability: As SaaS businesses get accustomed to the flow of their operations as well as the demands of their customers, a point of stability will arrive. This speaks to the period where you start to turn over a sizeable profit. What’s more, while you will still be getting customers, your software infrastructure will be sufficient to handle your volume of clientele.

37 Best SaaS Companies & SaaS Products

Having discussed the SaaS model, we present to you some examples of SaaS companies and SaaS products that you should know about.

Since our list is extensive, we have included a shorter one below. For more information about each SaaS company mentioned, continue past the list below.

Without further ado, here is our list:

  1. Google
  2. FutureFuel
  3. Microsoft
  4. Squibler
  5. Slack
  6. Boastcapital
  7. Zoom
  8. Lumen5
  9. Zendesk
  10. Shopify
  11. DropBox
  12. Drips
  13. Wix
  14. MaintainX
  15. Teem
  16. Adobe
  17. Square
  18. Fresh Service
  19. Ring Central
  20. Salesforce
  21. KnowBe4
  22. Service Now
  23. Workday
  24. Hubspot
  25. Amazon Web Services
  26. MailChimp
  27. Jamf
  28. Veeva
  29. Proofpoint
  30. Oracle Netsuite
  31. Atlassian
  32. Concur
  33. Splunk
  34. Elastic NV
  35. Twilio
  36. Pluralsight
  37. Piesync

These companies can be categorized as either B2B SaaS, B2C SaaS, or a combination of both.

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Let’s dive into why each one deserves a spot on our list.

1. Google

Today, Google has such a strong market presence and brand that many consider it to be a household name. Founders Larry Page and Sergey Brin led the company’s expansion to a whopping 137 SaaS products, including software for analytics, document creation, and online advertising.

2 . FutureFuel

FutureFuel is a student loan repayment company that is committed to fighting debt. They have a digital platform that makes repayments easier to manage. Though recently launched, founder and CEO Laurel Taylor expects that the company will shave $30 billion off student debt in the U.S by 2021.

3. Microsoft

With over 40 years in the technology business, Microsoft is yet another company whose name is known all over the world. Apart from Microsoft Azure, an infrastructure as a service (IaaS) product, the company has a slew of cloud based products that businesses incorporate in their operations.

4. Squibler (B2C)

Squibler is a modern software application that enables writers to produce content faster than they’ve done before. Since their launch, the company has seen steady growth from a constant flow of customers who value the creativity platform. There’s no doubt that their SaaS product will continue to flourish in the coming years.

5. Slack (B2B, B2C)

For years, Slack has been the glue that binds teams together as they communicate in digital spaces. The SaaS product features a platform that makes it easy to share information within and across human resource networks. Since its launch, many businesses can’t imagine operating without it.

6. Boastcapital (B2B)

Boastcapital is a SaaS automation software that calculates research and development (R&D) tax for you. Once you qualify, their platform and algorithm records and manages money you spend on eligible R&D projects. Their SaaS solutions lead to more recovery on R&D claims as well as lower audit risks.

7. Zoom (B2B)

Zoom is a leading company in cloud based software development. The enterprise has contributed to the niche by way of releasing one of the most popular and well received video communication tools in technology today. Zoom connects professionals through facilitating audio and video conferencing, webinars, and other collaborations.

8. Lumen5 (B2B, B2C)

Lumen5 is another cloud based service that has made a statement since the company launched a few years ago. Their service consists of an online video maker that converts text into video slides in under a minute. Their SaaS product has seen significant growth in the short time that it has been released. Therefore, the company’s future looks bright.

9. Zendesk (B2B, B2C)

Zendesk is a California based SaaS company that connects businesses with their customers across multiple channels. In offering seamless communication between both parties, they help to improve customer relationship management.

10. Shopify (B2B, B2C)

With over 1 million businesses using its services, Shopify is one of the largest ecommerce platforms in the world. The platform makes it possible for businesses to grow their stores online. As the ecommerce platform continues to see massive growth, it may soon overtake its competitors and become the largest shopping platform today.

11. DropBox (B2B, B2C)

DropBox is a file service that is powered through cloud computing technology. It remains one of the most popular tools to store both business documents as well as personal information.

12. Drips (B2B)

Drips is a SaaS enterprise that has revolutionized the way that businesses approach conversational marketing. The AI tool is an engine that serves to generate more leads without you having to spend an exorbitant amount of money on it.

13. Wix (B2B, B2C)

Wix is a website builder that has gained significant traction in the few years that it has been on the market. Strategic advertising coupled with solid marketing initiatives has led this platform to become one of the most talked about tools to create websites in recent times.

14. MaintainX (B2B, B2C)

MaintainX is a SaaS platform that helps business leaders and managers to improve their frontline operations and improve communication between team members. Consequently, it leads to a positive impact on your customers’ experience as they engage with your frontline staff.

15. Teem (B2B)

Similar to MaintainX, Teem is another SaaS product whose primary function is to build a better workplace environment. Its platform enables team members to book and manage meetings easier. That way, companies avoid the chaos that occurs when things aren’t organized as they should.

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16. Adobe (B2B, B2C)

Apart from being a household name, Adobe also happens to be the owner of more than 50 cloud computing software tools. These tools serve a wide range of niches, including printing, marketing, publishing, and digital media. The company remains one of the most powerful SaaS companies in the world.

17. Square (B2B)

Square is a full service SaaS package that provides several tools to businesses that run their stores online. Their services range from payroll, retail, debit cards, and invoices. Their package is a one stop shop for businesses who need to set up and manage their online store in the best way possible.

18. Fresh Service (B2B)

Fresh Service is an IT service desk and management platform that simplifies the daily operations of a business by utilizing the power of IT. The package is easy to use and makes it simpler for businesses to practice asset management, release management, and incident management.

19. Ring Central (B2B)

Ring Central is an all purpose cloud service package that is geared to both small businesses as well as large enterprises. Their services integrate video conferencing, team messaging, and other communication facilitators that work together to improve communication among team members.

20. Salesforce (B2B, B2C)

Salesforce is a service provider that has been at the helm of cloud computing for the last few years. They offer a SaaS product that links departments within an organization and provides them with a synced vision of their clients and how they interact with the company.

21. KnowBe4

Among SaaS products, KnowBe4 isn’t like any of the others that we have mentioned before. While others tend to focus on commercial services, KnowBe4 is a security SaaS product that educates users on cybersecurity issues so that they can detect them faster and protect the integrity and functionality of the business’s operations.

22. Service Now (B2B)

Service Now is one of the leading SaaS products and application services when it comes to innovation in the workplace. The company offers a product that digitizes workflow within a company to make running daily operational processes smoother.

23. Workday (B2B)

Workday is a company that develops software geared towards helping businesses to simplify their managerial processes and improve workflow. The product enables users to practice HR management, project management, and financial and strategic planning all under one single platform.

24. Hubspot (B2B)

Hubspot is a popular SaaS company that develops inbound marketing tools that help users with social media marketing, SEO, and content management. The brand has grown by leaps and bounds since it was first launched. Now, they have positioned themselves as one of the leading authorities on digital marketing.

25. Amazon Web Services (B2B, B2C)

Amazon Web Services is a subsidiary of Amazon that develops cloud services to both businesses and customers. The company has a host of products that handle various needs, including analytics, blockchain, customer engagement, and even immersive virtualization technologies built to satisfy your business needs

26. MailChimp (B2B)

MailChimp has developed a SaaS platform that helps businesses to improve their marketing efforts. Built on solid cloud infrastructure, it enables them to identify and understand the needs of their target audience so that they can develop marketing and advertising initiatives to suit. They compete with companies like Klaviyo and Constant Contact.

27. Jamf (B2B)

For companies that use Apple products, Jamf allows you to power your business with Apple software. This is attractive because Apple software is known for being resilient to cyber attacks. Therefore, organizations which handle sensitive customer data can protect their resources by aligning with Jamf’s platform.

28. Veeva (B2B)

Aimed at the life sciences and pharmaceutical niche, Veeva offers SaaS applications that empower businesses with the support that they need to streamline product marketing within their industry.

29. Proofpoint (B2B, B2C)

Proofpoint develops SaaS offerings that safeguard your business against cyber threats. Their software products cover security awareness training, cloud app security, archiving and compliance, as well as digital risk protection, among others.

30. Oracle Netsuite (B2B)

Oracle Netsuite creates software for businesses to help them succeed in their ventures. Their products cover omnichannel commerce, email marketing, human capital management, and financial management. They offer full service cloud products that make it easier to manage your enterprise.

31. Atlassian (B2B)

Atlassian makes it possible for businesses to access the software that they need to manage their teams and unlock their full potential. With a multitude of products that facilitates planning, communication, and security, Atlassian offers a package that equips businesses with what they need to succeed.

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32. Concur (B2B)

Nestled in the travel and financial management niche, Concur makes it easier for businesses to plan, organize, and administer all expenses that a business incurs due to travel. Their platform also allows you to integrate their service with other software to create a full proof customized package.

33. Splunk (B2B)

Splunk has been at the forefront of data solutions since it was founded back in 2003. The company features a SaaS package that provides users with real time data on their respective customers. This provides businesses with the information that they need to make strategic decisions for the betterment of their customers’ experience.

34. Elastic NV (B2B, B2C)

Elastic NV is a SaaS company that combines data solutions with security services to equip businesses with resources to build their brand online. The company owns tools such as Elasticsearch, Logstash, Kibana, and Beats, all of which enable users to analyze data to get important market information.

35. Twilio (B2B)

Twilio offers an all inclusive content marketing SaaS package for businesses that want to build meaningful relationships with their customers. The software connects customers across multiple channels, including Whatsapp, to unify the customer experience and consequently improve their customer support.

36. Pluralsight (B2B,B2C)

Pluralsight develops and creates digital products that prepare team members for the digital world. To be specific, they offer a host of courses in software development, cybersecurity, as well as IT certification so that your team is on the cutting edge of all things software.

37. Piesync (B2B, B2C)

PieSync has a SaaS package that saves businesses time on data entry. The software allows you to sync data across all your business’s devices and platforms. In doing so, companies get to record, store, and process new data as it gets registered across all devices, thus promoting seamless company operational processes and management.

Streamline Your Business with These SaaS Companies

All the SaaS companies and products that are listed here make it easier for you to grow your company.

Whether it is in data security, financial management, marketing management, or some form of information synchronization, these SaaS products all offer something to your business.

See where you need to streamline your businesses, then find the relevant SaaS package of SaaS products and companies to make it happen.

There's never been a better time to grow your business and brand with SaaS.

Josh Fechter

Josh Fechter is a business strategy consultant and founder. He’s written several world-recognized books on software configuration, speaks Spanish, ballroom dances, and owns The Product Company and Squibler.

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What is SaaS product example? ›

SaaS product is an internet software that all users have access to, like a text expander. Many of your favorite internet platforms are SaaS – Google Apps, DropBox, Canva or Free Logo Creator. The idea of the SaaS app began to spread by entrepreneurs in the 90s.

What is an example of a SaaS company? ›

Examples of popular SaaS providers include: BigCommerce. Google Workspace, Salesforce. Dropbox.

Which is the best SaaS platform? ›

Top 10 Software as a Service (SaaS) Companies in 2022
  • Freshworks. ...
  • Google. ...
  • Microsoft. ...
  • Salesforce. ...
  • Xero. ...
  • ServiceNow. ...
  • Zoho. Overview: Zoho is a suite of business tools and productivity enablers delivered via a SaaS model. ...
  • Zoom. Overview: Zoom started as a SaaS-based video conferencing tool that could host up to 25 participants.
12 Sept 2022

What is SaaS product company? ›

SaaS companies are organizations that use software to provide customers with a service. These businesses create, develop, host, and update the product themselves. SaaS businesses have immediate access to an unrestricted global market and can scale without increasing product delivery costs.

Is Netflix a SaaS? ›

Everything You Need To Know About Netflix a SaaS

Yes, Netflix is a SaaS company that sells software to observe permitted videos on demand. It follows a subscription-based model whereby the user selects a subscription plan and pays a stable sum of money to Netflix monthly or annually.

Is Amazon a SaaS? ›

AWS (Amazon Web Services) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS) and packaged-software-as-a-service (SaaS) offerings.

What are two SaaS examples? ›

Examples of popular SaaS products include:
  • Salesforce.
  • Google Workspace apps.
  • Microsoft 365.
  • HubSpot.
  • Trello.
  • Netflix.
  • Zoom.
  • Zendesk.

Is PayPal a SaaS? ›

PayPal is purely a payment processor and doesn't offer a solution for SaaS businesses to deliver revenue effectively and compliantly.

Is Facebook a SaaS? ›

Also, it is a digital platform for communication not a publisher or media platform. Hence, Facebook is not an example of SaaS.

What is the 3 benefits of SaaS? ›

Advantages of SaaS Technology

Accessibility: Ability to run via an internet browser 24/7 from any device. Operational Management: No installation, equipment updates or traditional licensing management. Cost Effective: No upfront hardware costs and flexible payment methods such as pay-as-you-go models.

What SaaS products are in demand? ›

Top SaaS Products for Small Businesses
  • – Document Collaboration Tool.
  • Elink – Content Curation Tool.
  • Trello – Project Management Tool.
  • Slack – Communication SaaS Tool.
  • Hubspot – Sales, Marketing & CRM SaaS Software.
  • Buffer – Social Media Management SaaS Software.
  • Intercom – Customer Support SaaS Tool.

Which is the No 1 software in the world? ›

Largest software companies by market cap
1Apple 1AAPL🇺🇸
2Microsoft 2MSFT🇺🇸
3Alphabet (Google) 3GOOG🇺🇸
4Oracle 4ORCL🇺🇸
56 more rows

What are the types of SaaS products? ›

There are two different types of Software as a Service model, horizontal SaaS and vertical SaaS. A horizontal SaaS is a structure well used by established cloud services such as Salesforce, Microsoft, Slack, Hubspot etc.

Is Google a SaaS product? ›

From a network that spans the globe to innovative solutions that transform organizations, Google Cloud has SaaS built into our DNA.

Is Spotify a SaaS company? ›

Software as a Service (SaaS)

Netflix, Spotify, Dropbox and Slack are common SaaS products, in which the product is then delivered to users over the internet on a subscription basis, giving users the flexibility to not have to worry about upfront installation purchases or ongoing maintenance costs.

Is Google a SaaS product? ›

From a network that spans the globe to innovative solutions that transform organizations, Google Cloud has SaaS built into our DNA.

What are two SaaS examples? ›

Examples of popular SaaS products include:
  • Salesforce.
  • Google Workspace apps.
  • Microsoft 365.
  • HubSpot.
  • Trello.
  • Netflix.
  • Zoom.
  • Zendesk.

Is WhatsApp a SaaS product? ›

Messaging applications like WhatsApp, Facebook messenger etc are SaaS? And how? No. “SaaS” has, like “Cloud”, become a term that no longer really reflects its current meaning.

Is Facebook an example of SaaS? ›

Facebook is an example of PaaS. Developers can create specific applications for the Facebook platform using proprietary APIs and make that application available to any Facebook user.


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